--- title: "Understanding the Loggle Dashboard" url: "https://plugpress.co/docs/loggle-dashboard-explained.md" canonical: "https://plugpress.co/docs/loggle-dashboard-explained/" published: "2026-08-01" modified: "2026-08-03" author: "Fahim" description: "Learn to read every part of the Loggle dashboard: the headline numbers, the traffic and revenue chart, date ranges, comparisons, and the four breakdown cards." tags: - "Loggle" --- # Understanding the Loggle Dashboard The Loggle dashboard is one screen. Open it from **Loggle** in your admin sidebar. It reads from top to bottom: headline numbers and the chart, then breakdowns of where those numbers came from, then **Visitors** — every visitor and their journey — and finally the **AI crawlers** panel. ![The Loggle dashboard: seven headline numbers above a traffic and revenue chart](https://plugpress.co/wp-content/uploads/2026/08/loggle-dashboard.jpg) ## The header Next to the page title, a live counter shows how many visitors are on your site right now. It updates with the rest of the page and reads from the same data as the reports, so it always agrees with them. If your licence is not active, a notice appears here too. Loggle keeps working either way — the licence only controls updates — but the notice stays until you [activate it](/docs/activate-loggle-license/), so you do not miss new versions without realising. ## The date range The buttons in the top right control everything on the page. - **Today** — since midnight, shown hour by hour. - **7d** — the last seven whole days. - **30d** — the last thirty whole days. - **90d** — the last ninety whole days. - **Lifetime** — everything you have ever recorded. Ranges are counted in whole days ending today, so “7d” always draws exactly seven days. Your choice is remembered next time you visit. ### Stepping into the past The **‹** and **›** arrows either side of the range buttons shift the whole window back and forward by its own length. On 30d, one press of ‹ shows the thirty days before the current thirty; press again to go further back. The dates you are looking at appear under the page title so you always know where you are. The forward arrow stops at the present — there are no future windows. Changing the range returns you to the current period. ### Comparing with the previous period Click **vs previous** to compare. Each headline number gains a percentage change, and the chart adds a dashed line showing the earlier period. The comparison window is always the same length, immediately before the one you are viewing. Looking at the last 7 days compares against the 7 days before that. **Note:** comparison is unavailable on Lifetime, because there is no earlier period to compare against. If a number has no earlier value, Loggle shows no percentage rather than a misleading one. ## The headline numbers Seven numbers in one row: - **Unique visitors** — individual people, counted once no matter how often they return. - **Page views** — every page opened. - **Revenue** — money recorded in this period, with the number of payments underneath. - **Conversion rate** — the share of visitors who paid. - **Revenue / visitor** — money earned per person, the quality measure. - **Bounce rate** — the share of visits that saw only one page. - **Visit duration** — average time between the first and last page of a visit. Large figures are shortened so they stay readable — $42,500 shows as **$42.5k**. Hover any shortened number to see the exact value. Tables and the Visitors list always show exact amounts. ### Reading the change percentages Green means the number moved in a good direction, red means it did not. Loggle knows the difference — a *falling* bounce rate is shown in green, because fewer bounces is better. ## The chart The chart shows visitors as a line and revenue as bars, on separate scales. - Hover anywhere for a detail card showing that period’s figures. - The **Unique visitors** and **Revenue** headline tiles carry a small coloured dot matching their series. **Click a tile to hide or show that series** — a hidden one dims until you click it again. - With comparison on, a dashed line shows the previous period. ### Conversion markers Every sale in the window is pinned on the chart as a small disc carrying the icon of the channel that earned it. Several sales in the same period group into one disc with a count. - Hover a marker to see each payment and its exact amount. - Click it to open that buyer’s full story — the pages they read, the visits they made, and the payment itself. Refunds appear as negative amounts, so the markers always add up to the revenue figure above them. Goal completions are counts, not money, so they never appear as markers. On the Today range the chart is hourly and stops at the current hour. It never draws hours that have not happened yet. **All chart times are UTC**, matching how visits are stored. On the hourly view the labels say so. ## The four breakdown cards Below the chart are four cards, each with tabs. ### Sources Where your visitors came from. Three views: - **Channel** — the grouped view: Direct, AI (referred), Organic search, Social, Paid, Email, Referral. - **Referrer** — the actual site names, such as `chatgpt.com` or `google.com`. - **Campaign** — your UTM campaign tags. The **AI (referred)** row is always shown, even at zero, so you can watch it grow. If it is empty, Loggle tells you which AI sources it is watching for. ### Locations Visitor countries, each with its flag. This is only populated if your site sits behind Cloudflare. Loggle records country only — never a city, region, or IP address. ### Pages - **Page** — most viewed pages. - **Entry page** — where visits began. - **Exit page** — the last page before leaving. - **Exit link** — outbound links people clicked. ### Tech Browser, operating system, and device type (desktop, tablet, or mobile). Each card’s **Details** button opens the full sortable table for that group in a panel that slides in from the right — the complete report without leaving the page. See [Reports, Visitors, and Comparisons](/docs/loggle-main-features/). ## Filtering Click any row in Sources, Locations, or Tech to filter the whole dashboard by it. A chip appears at the top showing the active filter; click its × to remove it. Page rows cannot be used as filters. ## The Visitors panel Below the breakdown cards, one panel holds three tabs: - **All** — every visitor, newest activity first. Buyers wear a Customer badge. Click any row for that person’s full visit-by-visit story — including the visitors who never bought, which is where you see exactly where they stopped. - **Customers** — only the people who bought or completed a goal, newest conversion first, with the channel that first brought them and what they spent. - **Goals** — completions per [custom goal](/docs/loggle-custom-goals/), how many different visitors completed each, and the completion rate. New goals are created here too, with the **New goal** button. The [features guide](/docs/loggle-main-features/) covers the panel in detail. ## The AI crawlers panel The last panel shows which AI bots have been reading your site and why — fetching pages to answer someone’s question live, indexing for AI search, or gathering training data. Until the first bot arrives it lists every bot Loggle watches for, grouped by purpose. It pairs with the AI (referred) row above: one shows the machines reading you, the other shows the humans they send. Full detail in [The AI-Crawler Report](/docs/loggle-ai-crawler-report/). ## Live visitors widget Your main WordPress dashboard has a Loggle widget showing who is on the site right now: active visitors in the last 30 minutes, a minute-by-minute bar chart, top countries, and today’s revenue. It refreshes every minute while visible. ## Common problems ### The numbers do not match Google Analytics They never will exactly. Different tools count sessions, bots, and blocked visitors differently. Use each tool for trends rather than comparing them figure by figure. ### Revenue is zero but I have orders Check that your [revenue source is connected](/docs/connect-loggle-revenue-sources/), and that the orders have actually completed payment. ### Locations are all “(none)” Country detection needs Cloudflare in front of your site. Without it this card stays empty by design. ## Next steps Go deeper with [Loggle Reports, Visitors, and Comparisons](/docs/loggle-main-features/), or see who is reading you in [The AI-Crawler Report](/docs/loggle-ai-crawler-report/).